There are many companies who make quality kitchenware products, but fewer who give back to the community or the world in general. Behmor, Inc. is one of those who give back, their recent efforts bear this out.
Women Coffee Grower Facts
It is a little known fact that around the world, women are responsible for up to 90% of the fieldwork of producing coffee. Yet on average, they only own 15% of the harvest, this according to the International Trade Forum. In an industry already marked by poverty and hunger, it’s women who often suffer the greatest inequities.
The International Women’s Coffee Alliance (IWCA) is determined to redress this. In the IWCA’s latest initiative, which reaches 22 countries, they’re using US $32,000 of equipment donated by coffee equipment manufacturer Behmor to teach female producers about quality control.
Oddly, many coffee farmers have never even tasted the coffee they labor all day to produce. This isn’t just a sign of the power imbalance in the coffee supply chain: it’s also a barrier to improving coffee quality that leads to higher prices. Without tasting the coffee they are growing, farmers cannot evaluate coffee quality, put feedback from buyers into context, or run experiments with the aims of achieving premium prices.
Behmor is supplying 21 different IWCA Chapters in Latin America, Africa, and Asia, with two Behmor 1600 Plus Roasters and one Behmor Brazen Plus Coffeemaker each. This equipment will allow coffee producers to roast and taste their coffee.
Bianca Castro, Chapter Manager of the IWCA, relates, “Joe [Behm, CEO & Founder of Behmor] hopes to bring technology to the coffee producers so that they can learn the cup profile of the coffee they are producing. This has been the heart of his intentions when donating this equipment.”
Behmor’s Generous Donation
The equipment is high-quality, Specialty Coffee Association certified, yet also easy to use. As it was designed for home users and “prosumers,” there isn’t a huge learning curve to successfully use the equipment. Additionally, Behmor is producing video tutorials which will help the IWCA Chapters (as well as Behmor’s regular consumers) to use the equipment for the best results.
Behmor are also paying freight and labor for the equipment delivery, at an additional cost of approximately US $3,000. This makes a total donation value of US $35,000. The donation is part of the company’s Behmor Inspired initiative, which has donated US $160,000 of equipment plus shipping over the past 16 months to coffee associations and cooperatives in producing countries.
Behmor Coffee Products
For those not familiar with them, and coffee lovers should be, Behmor produces affordable, high-quality SCA certified coffee brewers and roasters for the home user. The U.S. company, founded and owned by San Diegan Joe Behm, operates by the principle of “passion for all things coffee.”
The Behmor Connected Brewer was the first smart brewer to be certified by the Specialty Coffee Association (SCA), a global body. The Behmor Connected Brewer can also be voice-activated. The company integrated an Alexa Skill, meaning that users with Amazon Echo or a tablet simply need to say, “Alexa, start brewing my coffee,” for a great cup of Joe.
Their awards are many, including:
+ The Behmor 1600 Roaster: Best New Product SCAA 2007
+ The Brazen Brewer: People’s Choice SCAA 2014, Best new Product World Of Coffee (SCAE) 2014, and People’s Choice MICE (Melbourne Int’l Coffee Expo) 2016
+ The Behmor Connected Brewer: IHA (International Housewares Assoc) Innovation Award Winner 2014, Editor’s Pick Gourmet Retailer 2015
+ What’s more, in the US Golden Bean, Steve Kear of My Daily Grind won a medal for the coffee he roasted on a Behmor home roaster.
Kudos to Behmor for doing their part to make a difference in the lives of those who work so hard to produce the coffee much of the world enjoys!