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Breast Cancer Awareness Month

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October is, among other things, Breast Cancer Awareness Month. The fight against breast cancer is a project near and dear to my heart. My beloved wife had a bout with breast cancer 10 years ago and I am glad to say that she is free of cancer, but the fight against cancer continues.

Home World Business News published a small article about the efforts of Kroger Supermarket to support breast cancer research.

Kroger Sharing Courage

From the Home World Business article:

For the sixth consecutive year, The Kroger Co., partnering with suppliers such as Energizer, Glade and Ziploc, has committed $3 million for local initiatives across the country that support National Breast Cancer Awareness month in October. Kroger received a 2012 Gold HALO award from the Cause Marketing Forum for the company’s annual Giving Hope a Hand campaign.

By year’s end, Kroger will have donated more than $21 million to support breast cancer research, education and services since its Giving Hope a Hand program began in 2006.

This year’s effort kicked off in stores on September 23 and features 48 Kroger associates who are breast cancer survivors and who share their stories on marketing materials. The survivor stories can also be found at, an online community dedicated to raising breast cancer awareness. There visitors can show their support, post comments and link to the Sharing Courage Facebook page.

For a list of all the Kroger partners you can visit their web page to find out who is being generous in supporting this cause.

Other Breast Cancer Fighters

Kroger is not alone in supporting breast cancer research. In the Kitchenboy area of expertise, there are a several long time partners worthy of our support – KitchenAid, Cuisinart and Kyocera.

Both KitchenAid and Cuisinart battle daily on the shelves around the country but both share a corporate desire to fight breast cancer by offering a fairly large selection of appliances in the color pink. KitchenAid through a combination of fundrasing events, auctions and the sale of pink products has raised over $8 million in the past decade. Annually, Cuisinart donates $32,000 to the Breast Cancer Research Fund in conjunction with sales of the following Pink Series products. Kyocera has offered pink handles in a limited selection of their ceramic knives; $5 from the sale of each pink handled knife is donated to breast cancer research.

The only draw back to the special pink versions of these companies’ kitchen products is that not all retail outlets carry the full product spread. Sometimes the lack of availability is due to a limited production run by the manufacturer or most typically because retailers simply dedicate less shelf to special edition products. The best place to find these pink kitchen tools is online, either from the manufacturers website or

KitchenAid Cook For the Cure:

Cuisinart Pink Collection:

Kyocera Pink Knives:

Certainly there are more companies than listed here creating products that benefit breast cancer research including my favorite dish cleaning gloves Clean Ones Pure Comfort Latex Free Gloves, but I can’t list everyone helping out the cause. And don’t assume every pink product is benefiting the fight against breast cancer, you need to ask to confirm it. Clean Ones will donate 10% of the retail price of each specially designed package of Pure Comfort Gloves, with a minimum donation of $25,000 toward finding a cure for breast cancer.

So if you were going to buy some new kitchen tools for yourself or gifts for family and friends, why not do your part to help end the plague of breast cancer? If you have the opportunity to shop at a Kroger, why not stop by this month, and support them and their partners. The varied and extensive line of products in pink makes a lot more than just a styling statement, it shows you care.

Affiliate Partner Info
Normally in this space, I list banner ads from partners who pay me money in some way or another. But with this article, I just didn’t feel right attempting to make money. So it should be clear – none of the links in this article provide financial benefit or compensation of any kind to this website or its owner.


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