I have written about many water filtration systems, and included in those articles is the mention that the most popular pitcher based filters don’t properly deal with the spent filters. While most claim to have drop off arrangements with various supermarket chains, my unscientific polling has found most employees don’t know about the programs nor really know what happens to the spent filters.
A select few will pay for the consumer to ship used filters to the company who then completely recycle the materials. Others like Black+Blum uses only the charcoal stick, so it can be composted or thrown away knowing the carbon element will completely breakdown.
For the millions using large brand name pitcher filtration systems, an innovative and eco-friendly water filtration system has been developed to eliminate the estimated 43 million plastic replacement filters used in home water filtration pitchers and disposed of every year. Those 43 million filter cartridges do not degrade and therefore become permanent fixtures in landfills – a sadly ironic twist on the otherwise economically and environmentally sound practice of using home tap water versus purchased bottled water.
The Clear Genius™ Water Filtration System incorporates a two-piece reusable cartridge and the unique Filter Pod™ refills, which are made from easily recyclable casing material, high-grade coconut shell carbon and ion exchange resin. I will wager that the quality of the carbon elements will be superior to the large brand names, some of whom have been sued for toxic elements in their carbon filters.
Clear Genius is the first, and for now only, filtration system that has a reusable cartridge with interchangeable Filter Pod refills.
With certification pending from the Water Quality Association, the system will reduce the unwanted contaminants including chlorine and heavy metals such as mercury and cadmium.
The cartridges are designed to fit many brands of water filtration pitchers, such as Brita® and PUR® as well as its own Clear Genius-branded pitcher.
Each Filter Pod refill removes impurities from 40 gallons of water (or two months of total use, whichever comes first) before needing to be replaced, the equivalent to Brita® and PUR® disposable filters; however, because of the reusable cartridge, the Clear Genius system will represent a cost savings to the consumer.
Clear Genius is slated launch an Indiegogo campaign on October 19, 2015, when contributors will be asked to support the initial launch of the brand. Indiegogo will include Clear Genius in its “Products for Good” social innovation and technology collection upon the launch.
Campaign funders will be offered perks including Clear Genius filter systems, Clear Genius pitchers, and Clear Genius-branded reusable water bottles.
In 2016, the company will offer consumers automated shipments of Filter Pod refills to eliminate the need to remember to replace their filters every two months.
Once fully commercialized, a portion of proceeds from sales will be donated to Water.org to help advance the non-profit organization’s efforts to provide clean water to those in need. I love this plan as I am a regular supporter of Water.org and their efforts to ensure everyone has potable water.
If you are curious to learn more, visit clear-genius.com for detailed information and to sign up to receive updates on the Indiegogo campaign and general product news.
Disclosure: Links to Clear Genius provide NO compensation to this website nor its owners.