Meyer Corporation, U.S. announced the launch of Cake Boss branded bakeware and baking accessories, in partnership with Discovery Communications, the world’s number one nonfiction media company.
The new product line, which has been designed in close collaboration with Buddy Valastro, star of TLC’s hit reality TV series, Cake Boss, was unveiled at the 2013 International Home & Housewares Show (IHHS) in Chicago.
This was the biggest launch event of this year’s Housewares Show with receptions, interviews and interactive demonstrations by Buddy Valastro and his family.
Cake Boss Brand Bakeware
Meyer’s Cake Boss product display was housed in an expansive booth designed to evoke the charm of Carlo’s Bakery, Buddy’s family business in Hoboken, New Jersey. Aiming at home baking enthusiasts of every skill level, the new Cake Boss line features more than 20 collections, including metal bakeware, cooling racks, prep and baking accessories, baking tools and gadgets, decorating tools for icing and fondant, cookie cutters, display and serving ware, gift-ready cake and dessert sets, and more.
“Baking enthusiasts will now be able to deck out their kitchen with all the bakeware and decorating tools needed to take their passion for pastry to the next level,” noted Buddy. “I know what aspiring bakers need and we made sure this new collection offers something for all levels, from novice cake maker to those ready to take on fondant.”
The comprehensive product assortment includes quality items crafted from metal, wood, ceramic, melamine, silicone, stoneware, and other materials.
In total, more than 200 Cake Boss items will be offered to provide home bakers with every product necessary to help inspire, create, store and serve desserts that look like they came straight out of Carlo’s Bakery. Inspired by Buddy’s approachable and effusive personality, each product in the Cake Boss line is designed to transform the home baker into a “star” in his or her own kitchen.
In metal bakeware – the brand’s core product category – five collections will be offered, including four constructed of durable carbon steel with nonstick, and a fifth collection of professional quality aluminized steel with nonstick. Key items include: 3-Piece Stacking Cake Sets in round and square shapes ($34.99 each suggested retail); 12-Cup Molded Cookie Pans in four designs – Groovy Girl/Flower, Star, Heart and Round Braided ($14.99 each); Cakelette Pans for baking six individual mini cakes in five designs – Groovy Girl, Stacked Star, Stacked Heart, Stacked Circle and Stacked Square ($16.99 each). Additionally, the bakeware line includes convenient and gift-ready Cake Kits in seven designs – Girls/Flowers, Boys/Sports, Circus, Halloween, Spring, Baby Shower, Winter. – packaged in a tin box decorated with nostalgic bakery images.
Positioning itself as a brand niche in baking with a full spectrum of baking-related accessories not easily found with other brands, the new Cake Boss line offers a broad range of cake icing and fondant decorating tools. These include stainless steel icing tips cleverly packaged in a decorative tin box which will be offered in five different assortments ($9.99 to $59.99 suggested retail). To re-create Buddy’s signature, intricately decorated cakes at home, assorted fondant/gum paste decorating tools will be offered ($3.99 to $59.99 suggested retail). The assortment includes a 10-Piece Fondant/Gum Paste Decorating/Molding Kit, and several sets of fondant imprint mats with elegant and whimsical patterns.
During the exclusive press tour hosted by the Cake Boss himself, one sensed the true passion he has for baking and just as important his dedication to family. Buddy’s upbringing in a close knit family provided many fond memories of the whole family being together in the kitchen. Listening to him explain the why’s and wherefore’s of each of the products, one could hear his earnest belief that his easy-to-use tools can bring families closer with baking as the medium.
First hand experience testimonials by several Meyer employees and in-booth decorating demonstrations by Buddy’s own 9 year old daughter were provided as examples of how simple it is to create eye popping cakes and treats with Cake Boss brand tools.
Often times celebrity product lines are slightly altered kitchen standards coupled with a splashy endorsement, but the Cake Boss line of bakeware contains elements as unique as the man himself. It will be interesting to see how the public responds to the call of this sugar and flour pied piper.
Cake Boss products will be available at retail locations nationwide in the fall of 2013.
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