2014 heralded the 20th anniversary of Microplane, an unlikely, almost accidental kitchen tool that changed the way modern cooks prepare food. During this year’s International Home & Housewares show the press were able to meet key executives and designers behind the brand’s historic rise in the housewares industry, and enjoyed a taste of the special citrus cake that catapulted Microplane from the wood shop to the kitchen.
By now, cooking aficionados worldwide should be familiar with the story: A Canadian housewife commandeers one of her husband’s favorite woodworking tools and discovers it effortlessly produces the lightest, most wonderful orange zest she could have ever imagined. In 1994, her Armenian Orange cake becomes a huge success and her husband’s Microplane rasp has morphed into a must-have kitchen grater. It seemed as if a star was born overnight, but it didn’t happen quite that fast, in fact, it took many years.
With just a few modifications, and a slight change in their marketing plan, an entire new product line of graters for home cooks and professional chefs was introduced. The consumer response was extraordinary, even though privately, some in the company thought it was a fluke that couldn’t last. Since that time, Microplane graters have distinguished themselves from other graters by using that signature chemical process to create ultra sharp cutting edges. Unlike older style stamped graters, Microplane effortlessly cuts through hard and soft foods without tearing or shredding.
Among the many products highlighted by Microplane this year, two stuck out in my mind as unique in form and function – the Spiral Cutter and the Cube Grater.
The ideal tool to quickly and effortlessly create elegant spiral cuts and ribbons out of fresh vegetables, such as zucchini, carrots, cucumbers, and radishes, the Spiral Cutter cleverly resembles, in both style and function, an old-school manual pencil sharpener. Two razor-sharp slicing barrels – one large and one small – feature surgical grade stainless blades for optimum cutting results.
Perfect for making healthy salads, gluten-free and low-carb “pasta” dishes with vegetable ribbons, stir-fries, garnishes, and more, the versatile Spiral Cutter is especially handy during the summer-fall seasons, when home gardens, farmers’ markets, and grocery stores are chock-full of seasonal vegetables, like zucchini. At other times of the year, the innovative Spiral Cutter makes it exceedingly fun and easy to enjoy beautiful and nutritious vegetable dishes.
To transform commonly used vegetables into aesthetically pleasing and fun spirals and ribbons, simply insert ingredients into one of the barrels, and twist to activate the blade inside. The Spiral Cutter’s small-size barrel is ideal for long and slim vegetables, such as carrots, and small root vegetables, like radishes. The larger barrel is perfectly sized to accommodate summer squash, cucumbers, and other chunkier foods.
Featuring a soft-grip exterior for a comfortable and sure grip, the compact and durable Spiral Cutter is conveniently top-rack dishwasher safe.
Crafted in Black and Green, the new Spiral Cutter will be available at retail outlets nationwide in August 2014 for $14.95 suggested retail.
The Cube Grater is a multi-functional and diminutively sized tool that reimagines the functionality of a traditional box grater as a highly compact, space-saving gadget that playfully recalls the shape of the Rubik’s cube toy.
Measuring a mere 3.25 x 3.25-inches in diameter – the Cube Grater’s small size belies its powerful ability to quickly and flawlessly grate a myriad of soft and hard ingredients. To ensure optimum performance, the Cube Grater features three original Microplane Made-in-the-USA blades: Fine, Ribbon and Coarse.
Combining three of the most popular Microplane surgical steel blades, the Cube Grater offers home chefs a versatile and fun-to-use tool to tackle a host of food prep tasks. Key features also include a durable, transparent cover that doubles as a catch feature with 1 ½ cup capacity and measurement marks on three sides.
The Fine blade is ideal for grating citrus for aromatic, flavor-packed zest, without lifting the bitter pith underneath the peel. The Fine blade also excels at grating aromatics, such as shallots, onions, garlic, ginger, and, and transforming Parmesan cheese into powdery mounds for garnishing pasta and other savory dishes.
The Ribbon blade, which conveniently grates in both directions, is the ideal tool for grating chocolate, apple, soft and hard cheeses, and myriad vegetables for a beautiful salad — such as onion, cabbage and zucchini.
The Coarse blade is the best match for grating medium to hard cheeses, such as Parmesan, Romano and cheddar, as well as grating a wide range of fruits and vegetables, from apples and coconuts, to carrots and potatoes.
Dishwasher safe for speedy clean up (hand-washing is recommended for the cover), the new Microplane Cube Grater is styled in Black, Red, and Green. Available at retail locations nationwide in August, the Cube Grater is priced at $19.95 suggested retail.
For information on the Spiral Cutter, Cube Grater and other premium quality kitchen tools from Microplane, visit the company’s Web site: www.microplane.com, or call toll-free 1-800-555-2767.
Based in Russellville, Arkansas, this year marks the 20th anniversary of Microplane®, a premier global kitchen products brand, renowned for engineering exceptionally sharp and effective culinary tools. First created in 1990 as a new form of woodworking tool, the original Microplane did not find its way into the kitchen until 1994. Since that time, Microplane graters have found enthusiastic support from professional chefs and domestic cooks and have earned a permanent place in restaurants and home kitchens around the world. Most recently, Microplane has entered the Personal Care arena with its highly effective, professional quality foot files and accessories.
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Source: JS Public Relations Press Release