Omaha Steaks, the USA’s largest direct response marketer of premium beef and foods, announced that they are including a free 6-quart programmable Crock-Pot® Slow Cooker with the purchase of five Omaha Steaks® Crock-Pot meals through the end of January 2017.
The two iconic brands, Omaha Steaks and Crock-Pot, announced their strategic alliance last month, launching a co-branded line of meals specifically designed to make preparing family meals convenient and easy using the slow cooker. The new Omaha Steaks Crock-Pot meals available on OmahaSteaks.com include:
+ Asian BBQ Beef Short Ribs
+ Beef Bourguignon
+ Chicken and Dumplings
+ Cuban Mojo Pork
+ Jambalaya and Rice
+ Rustic French Stew
+ Rustic Italian Beef Stew
+ White Chicken Chili
Jambalaya and Rice was added to the meal options this month and the company plans to continue to expand the Omaha Steaks Crock-Pot meals offering with additional options later in the year.
“The new meals have been extremely popular especially for customers looking to save time after the bustle of a busy holiday season. These exclusive meals include all of the ingredients, and ship directly to the customer, so they’re ready for the dinner table anytime,” said Todd Simon, Senior Vice President and Family Owner of Omaha Steaks. “Combine the ingredients straight from your freezer into the slow cooker, set the temperature and go about your day.”
“By combining Omaha Steaks premium quality ingredients and proteins in a Crock-Pot Slow Cooker we’ve done all of the work for you. Each meal is designed for perfect results every time,” said Carlos Coroalles, Vice President, Brand and Strategic Alliances, Newell Brands Consumer Solutions.
“Make a resolution this year to spend less time in the kitchen and more time with your family,” Simon added.
These products are available exclusively through Omaha Steaks who will market the collections online and at its 70+ retail locations nationwide. For more information about Omaha Steaks new Crock-Pot Slow Cooker meals, visit http://www.OmahaSteaks.com.
There is renewed interest in slow cooking, especially during the winter months, but I think working families have rediscovered the ease and convenience. Markets from Whole Foods to Costco are now offering ready-to-drop slow cooker meals in their meat departments. The packages contain everything one needs to create a meal in a slow cooker without any fuss. Like these supermarket offerings, the Omaha Steaks meals are ready to pour straight from your freezer or refrigerator into the slow cooker, set the temperature, and go about your day. No prep. No work. No worries.
While Newell Brands owned Crock-Pot slow cookers are the standard – like Kleenex, a brand name synonymous with a product – there are many options to choose from today. Companies such as AllClad, Cuisinart, KitchenAid are producing quality standalone slow cookers but all are finding competition from the newer multi-cookers, capable of perform several different functions.
While some of these multi-cookers are manufactured by quality companies, I am hesitant to recommend them. I have never subscribed to the avoidance philosophy regarding so called single-use tools. I understand the desire not to own separate pressure cooker, rice cooker, slow cooker appliances, which would require substantial store space, but combining so much functionality into one machine also puts more at risk should it fail.
The reason Crock-Pot and other standalone machines are so reliable is that they are built with one purpose in mind. Maybe combination machines will one day demonstrate the same fortitude as single purpose devices, but for now, I much prefer to own appliances of proven reliability.
The growth of ready-to-drop slow cooker meals allows home cooks the opportunity to easily prepare a hot delicious meal for their families using fresh foods. As we all know, the easier one makes it for consumers to do the right thing, the more likely they are to do it.
Disclosure: Links to Omaha Steaks provide no compensation to Kitchenboy.net nor its owners.